About SBX Group
SBX Group has rapidly emerged as one of the most trusted names in sports, entertainment, and lifestyle. Leveraging decades of global industry experience, rich regional and cultural insights, and a full-service in-house team, SBX commits to delivering tailored, results-driven service to every one of our clients.
SBX builds brands, represents individual talent, owns and operates events, and offers robust creative and production capabilities. We work with clients throughout the world, across various industries, with distinct business objectives, while always ensuring that each has access to the collective SBX team’s 360-degree knowledge of the industry landscape and our connections within it.
We are proud to do things a bit differently and lean on our agility, innovation, and true on-the-ground understanding to get results – because, at the end of the day, we know that’s what matters. At SBX, we very simply make things happen.
What we do:
Representing the business and brands of leading athletes and entertainment personalities. SBX works with clients to build and monetize an individual’s brand and business portfolio. Personalities include RJ Barrett (NBA), Tyler Seguin (NHL), Akira Back (Michelin-Starred chef), Chloe Wilde (Entertainment Host and Influencer).
A strategic advisor and full-service marketing team, working with brands in sport, entertainment and lifestyle. We harness the power of brand building to drive businesses forward. Clients include theScore, Aldo and Lune Rouge.
Our SBX Events Division works with people and brands to bring events from inception to reality – and all the work in between. We create, own, operate and represent leading sport and entertainment properties. Clients include Toronto Fashion Week and Red Bull Ice Cross.