About The GIST

The GIST is a female-founded startup that is all about connecting and empowering women through sport. We create sports content, experiences and community that are by women and for women, mainly through our free, localized twice-weekly newsletter that gives you “the gist” of what’s going on in the sports world in an authentic, fun and female voice. Our vision is to become the go-to source for sports for women.

Since launching in July 2018, we’ve grown our community to over 70,000 GISTers across North America, have worked with brands like DAZN, lululemon and various professional teams from the NHL and NBA, and have been named to Forbes 30 Under 30 2020.