About The GIST

The GIST creates sports content, experiences and community that are by women and for women. Our mission is to connect and empower women through sports. Our vision is to be the go-to source for sports for women. Right now, The GIST uses an email newsletter, social media, a chatbot and a website to give our community of ‘GISTers’ (what we call our users) ‘the gist’ of what’s happening in the sports world in a really fun, relatable and accessible way, while providing a female voice and perspective in a predominantly male-dominated industry. We are a fast-growing media and technology startup that is quickly expanding its impact both geographically and by content channels.